Naturally powered by 100% pure Arm & Hammer™ Baking Soda, our toothpaste goes beyond cleaning, to give you stronger, healthier teeth and gums. Specially formulated with Stain Defense Technology™ that helps gently remove stains and prevent new ones from setting. Contains Peroxide for extra whitening power that does not damage enamel. Fluoride toothpaste that helps protect against cavities and control tartar.